The origins of the brand date back to 1979, when Elio Falcai and Adriana Rossi decided to invest their life savings in a tailor’s shop. Initially specializing in the sewing of individual parts of coats and jackets, they focused on the creations of top-class men’s suits.
Starting in 2000, a new generation of suits was created (Riccardo Falcai and his wife, Laura Marradi). New creations have been given fresh, elegant style in line with the traditional values of tailors. Also launched a new approach to building sales networks based on direct contact with the end customer.
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Rebranding, website positioning, AdWords campaigns, content marketing, display advertising, business development, marketing the italian market, email marketing