The e-Commerce world is constantly and dynamically developing, also in Poland. Data show that the increase amounted to 16% in 2014, while in 2015 it was expected to increase by 15%.
With the widespread use of smartphones and tablets, and the ability to surf the web wherever we are, even purchases made by the phone experience constant growth in the world. The scale of growth is so great that every third e-commerce transaction (34%) around the world is done via mobile devices.
We can look closer at the data related to Italy, where Sintra Consulting Srl is located. In Italy in early 2015, mobile commerce grew by 68%, leading to revenues of € 1.68 billion. Estimates predict that by the end of 2015, it could amount to up to 2 billion in revenue.
The sectors that experienced higher orders growth compared to 2014 are:
- IT (+ 26%)
- Clothing (+ 23%)
- Publishing (+ 21%)
- Food trade (+ 22%)
- Tourism (+ 9%)
According to the research, revealing what are the main features that users expect from mobile e-Commerce:
- 46% Claims that the primary feature is the security of payment systems and the introduction of consumer protection legislation
- 29% Speed of navigation
- 27% Possibility of mobile loading
Magento is the best e-Commerce platform. One of the most widely used e-Commerce and trusted developer of a mobile commerce system.
As you can see, users are increasingly willing to buy via smartphones and tablets. E-Commerce Magento Mobile offers you some benefits for the consumer, including:
Saving time. With mobile version, ecommerce users have the ability to make purchases at any time without having to use a PC or laptop
The ability to access the full range of products present in e-shop without any restrictions
The ability to use the mobile device to shop for people who do not have time to go to the stationary store.
We can safely assume that consumer needs have changed in recent years. This has resulted in the need to create ecommerce for mobile devices for businesses and individuals. Thanks to the Magento platform, our e-commerce features include: